My name is Alix and I’m the founder of FitnessFoxHeadbands.com.
I’m a southern girl, born and raised in Atlanta. Now I live in Huntsville, Alabama with my amazing husband, Philip, and my goofy dog, Pedro.
Ever since I was a little girl I’ve loved art, color and style. After studying fashion design in San Francisco, I returned to the south looking for a way to combine my creativity with my other passion…fitness.
I’m at my happiest when I’m in the gym working out with my friends; or outdoors hiking, running or playing at the lake. This energetic lifestyle is what led me to start Fitness Fox®.
During my crazy daily work-outs I was having huge problems keeping hair and sweat (yes, southern girls do sweat) out of my face. It was so annoying. I tried using different kinds of headbands, hats, hair-ties or whatever. But they were uncomfortable, they slipped off my head, and didn’t really solve the problem, or worst of all…they were ugly.
I started experimenting with different ideas and materials and finally came up with what seemed like the perfect headband. It was comfortable, absorbent, dried quickly, and was actually fun to wear. I made a bunch for myself using bold colors and fun prints. The headbands got lots of compliments and my work-out buddies started asking for them. In November of 2014 I started selling them on Etsy.
Soon, we started the Fitness Fox® brand on our own website and things have really taken off. Already we have customers all over the world. When I think of all those wonderful people getting fit in Fitness Fox Headbands…well, it’s hard to wrap my head around!!
Fitness Fox® now has an awesome team of five fitness passionate women. Each one of them is dedicated to providing you with the best customer service imaginable.
Browse through FitnessFoxHeadbands.com and check out hundreds of great patterns and styles. I bet you’ll find just the headbands to match your workouts, sports, passions and personality.
I appreciate your support and loyalty to the Fitness Fox® brand!